Monday, January 14, 2019

Benefits of Choosing a Niche Event


The concept of choosing a niche event is about choosing an area in the industry that really matches your interests, skills and talents to attract as many potential clients.

Marwa: Want to hear my part of the story? End2End Events was not part of my plan initially even though I loved celebrations and how much I enjoyed organizing and managing events like weddings, baby showers… When I had my first baby and I organised a party - the attendees of the party were amazed by the way I carried out the event so well and that’s when everything came together for me. It became even much easier when I started to target my niche market.

Before you even start on event planning and focusing on a niche market, it is necessary to consider the event type:

  • Social events: Any social event that promotes socialising and includes entertainment such as weddings, birthday celebrations, holiday celebrations are considered social events.
  • Corporate events: Corporate events include workshops, seminars, and promotional events for marketing purpose.


Benefits of Choosing a Niche Event


Some people may consider targeting limited audiences will lessen your potential reach. But from my experience - its been a distinctive advantage to my business.

1. Easier to run my business



Become the Go-To Expert

How does it sound when someone says – “I know everything and I can do everything”? It definitely creates some doubt whether that person is speaking the truth and would be hesitant to select that person for any future consultations.

Save your money

Because I’m focusing on a few specific events that I’m good at, I will spend your dollars on selective resources and supplies.

Easier to run marketing activities

Selecting niche events for my business has helped me to organise and implement  my marketing activities better. Be it creating content for blogs, social media or creating an ad – because I know who my audiences are, it is easier.


2. Easier for your customers to connect with you

  • Referrals
    Specialising in niche events indicates that your targeted audiences are likely to know about your services. Let’s suppose if your specific niche is social events and if someone is thinking of organising a birthday party – you will definitely come to mind
  • Easier to be found on search enginesWhen you specialise in an niche area, you will be targeting only specific keywords, event types or locations so its uncomplicated to rank your business higher.

If you are looking for an event planner in Melbourne call us on 1300 095 123 or visit our website http://end2endevents.com.au/

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