About 79% of Australians use social media today which is 10 times higher than last year.
Social media is trending around the world. From teenagers to oldies and from Facebook to Twitter, users are everywhere.
Are you currently using social media to your advantage?
Social media is undoubtedly a great way to create a buzz regarding your forthcoming event which won’t even cost you any money.
Pointers to consider
Different social media platforms have different purposes and motives. If you are looking for more awareness and traffic, Facebook is the best way to go. However, if your objective is to achieve more responses and discussion, Twitter is useful. So, prior to promoting your event on social media, its important to understand the purpose of each platform and tailor your contents accordingly.
There are over 1.5 billion active users on Facebook. It is the best option if you are considering a larger audience for your event. Furthermore, its an ideal way to target your audiences specifically on a low budget. Below are a few things that you should not miss out while event promotion. Here are some points to consider when promoting your event:
- Firstly, use the “EVENT FEATURE” on Facebook to extend your reach organically.
- Share your events in relevant “GROUPS” and don’t forget to be proactive and initiate conversations.
- Take advantage of the “FACEBOOK LIVE VIDEO” feature to drive more traffic
- “FACEBOOK STORIES” are an invaluable input when it comes to promotion.
Instagrams
The hype of Instagram usage has increased significantly from 800 million in 2017 to 1 billion in 2018. Due to the high engagement rate, Instagram have become a valuable social media marketing tool for many businesses Sharing pictures and videos of an event - behind the scenes and other random activities of an event drives more engagement and traffic.
- “INSTAGRAM STORIES” are the best way to keep your audiences updated while promoting your event.
- “HASHTAGS” help to reach your posts to a larger audience
Twitter is a great platform to achieve more interactivity with audiences. Consider the following points while promoting on Twitter.
- “EVENT HASHTAGS” is a powerful way to enhance engagement and to gain attention for your event. Tweets with hashtags acquire double the reach compared to those without hashtags Always use hashtags(#) on Twitter to promote your event plan,
LinkedIn has now more than 500 million users. Today if you are not using LinkedIn you are missing an opportunity to promote your event.
- ONE-TO-ONE TARGETING is a successful campaign to achieve a higher response and higher conversion.
Do you have an event coming up?
Don’t miss out on new opportunities! Use social media!
Contact End2End Events for any queries – CLICK HERE
Follow us on our social media channels
https://www.facebook.com/end2endevents/
https://www.instagram.com/end2end_events/
https://twitter.com/End2EndEvents
https://www.linkedin.com/in/marwa-rida/
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