What can You Learn from First Event to Make Next Event Even Better?

You organised your very first event – that’s great!

Was it the most unforgettable and eventful moment? Obviously, it was! After all, it was your first event.

But let’s not leave behind how the event turned out for you. Of course, you learned a lot from your first event: the difficulties and challenges you faced, those few things that didn’t turn out well for you, and also the things that worked quite well. Every single detail of the event is precious and it is much more crucial to consider all phase of event planning, preparing to execute, and finishing.

The reason is you won’t be settling down to organising only one event. Soon you will be planning for your next one and it is very necessary to keep note of these things before you step into another event planning.

1. Prepare for the worst even if everything is perfect

You might have realised this in your event. No matter how much you get the detailing and prepare for the event, there is a probability that you miss out on things. So, even when everything is right, be prepared for the worst case scenario.

2. Advertise your event everywhere, literally everywhere

There is no hard and fast rule that you should be promoting your event on a particular platform. Go for every platform if you think there is an opportunity for you. 

• Facebook: Facebook is a great platform if you are looking to gain more traffic for your event.
• Instagram: Instagram is for more engagement, take advantage of features like Instagram stories, live videos.
• LinkedIn: LinkedIn means professional network, get quality prospects by promoting here.

Besides social media platforms different event management sites as Eventbrite, Meetup, Eventfinda are great to create a buzz around your event.

3. Repurpose every media from your first event 

Events are a great way to strengthen brand through storytelling, which requires photos and videos to get audiences engaged. Apparently, you can use the photos and videos you had captured at your event. Just share it on a website and all social media platforms using hashtags and tags.

Read: Why Social Media is the Best Platform to Promote Your Event

4. Budget management is crucial – you will learn to invest in higher opportunity

Event planning is not easy and especially when it comes to budget management for the first time, it even gets tougher. Because you do not have real data, there is no source you can rely on to take the decision. So all you can do it to guesswork through the research done. A whole of budget planning and implementation becomes easier once you run an event and have real data.

• You can find which channel to focus and spend more on once you know which drove the maximum revenue.
• You will have an idea of an event venue to choose according to your budget.

5. Proven ways to monetise the gold mine

Did you know it cost you 6-7 times more while acquiring new clients than retaining the existing ones?

If you are putting all your time and effort in attracting new guests even after knowing this fact, then you are just sitting on the gold mine and not monetising it for your advantage. Do you know what can you do the best to reactivate your existing guests? Here are a few ways to keep you going with less time and energy spent:

• You already have the list of past attendees, just segregation of those list from your new lists is required. Then, customise the message to be sent accordingly.
• An effective way to get the attention of the previous attendees is to give them discounts or offers on tickets. This is always a good idea to attract anyone.

These are a few of the things that helped us to make our next event Planning better and successful. We hope this article was helpful to you.

Are you ready to proceed to your second event?

Turn your event into an awesome one without any hassles with End2End events.