Unforgettable Corporate Event Themes to Inspire You

Corporate events planning is no small feat. Even professional events planner, complaints about the challenges for each event. A successful corporate event success is more on the details weaved together to come to a perfect events theme. Planning out the details of the event is different from setting up the theme of the corporate party to deliver the message.

The event organiser is tasked with the role to propose a theme that will visibly convey the message of the corporate event, may it be for inauguration, annual get-together, a product launch, a gala for benefactors or even a trade show. The very purpose of the theme is to unify the attendees with the objective of the event. It must effectively reflect the purpose of the event and project the brand of the company hosting the event.

Here’s some of the most memorable corporate event themes to consider when hosting your next company event:

Dreamforce Annual Show by Salesforce 

Dreamforce is one of the largest technology conferences in the world today. It is the  annual user conference hosted by Salesforce.com creating memorable  sessions, networking, trainings and keynotes in downtown San Francisco. It gathers together, industry pioneers, thought leaders and thousands of tech savvy professionals. 

This year’s show is set on 19th - 22nd, Nov 2019.

Recreating Rainey Street

page source : https://bit.ly/2H7RbBu

MillerCoors’ Distributors Conference contracted an event agency that recreated the infamous Rainey Street indoors. They staged and housed the feel of the popular strips of renovated houses turned bungalow bars inside the convention space to give attendees the relaxed- ambience of the night life as experience in Austin, TX. 

Dishwasher Water Park

LG’s top of the line Quadwash dishwasher was brought to life in this dishwasher-themed inflatable water park right in the center of New York City in 2017. The South Korean company transformed an entire block to a water attraction to showcase how dishwashing can be more fun. Locals got to beat the summer heat with popsicles while hanging out under cabanas and dryer photobooths.

Swimming in Ink. 

Epson went out of the box and created one of the largest and most exciting brands promises and reveal of all time. Swimming in Ink was staged to showcase the F-series Ecotank printers.  The event was graced by the U.S National Synchronised Swim Team, where they performed in beautiful swim wears designed and integrated with CMYK colors. 

Additional event highlights include attendees being able to print photos from the ecotank printers for free.

Iconic Influencers.

In the attempt to bag the best video social media platform, Instagram, launched its IGTV in 2018 in an empty space in San Francisco that was transformed to 8 separate rooms for different iconic Instagram influencers. The influencers then aired the very first video for their IGTV experience, that was projected to outdo YouTube and Snapchat. The event was made more memorable and purpose-friendly by accommodating attendees in a multi-space venue to share and collect content.

If you are planning your next corporate event, and you are practically overwhelmed just thinking of all the hoops, reach out to our End2End Event Planning team at 1300 095 123, for a free, non-committal consultation. 

Introduction of GDPR and its effect on corporate events

In May 2018, the General Data Protection Regulation (GDPR) was introduced into the European Union. An update from the 1995 Data Protection Directive, the GDPR strengthens the ability to protect the privacy and personal data of European citizens. This is especially considering the technological advances that allow personal data to be collected in the corporate event industry.

Considering that the event industry relies very heavily on retrieving personal data from attendees, this introduction has had an enormous effect on how Australians organise events. However, since the GDPR concerns only European citizens, it’s important to understand its relevance to Australia as well. The GDPR protects European citizens, no matter where in the world they live or attend events.

In fact, a significant factor of the GDPR is its geographical spread. The regulation applies not only to events held within the European Union, but also to events held in other parts of the world, where European citizens may attend.

Therefore, a country as multicultural and tourist-friendly as Australia should be deeply concerned about the rights of such citizens. To be safe, you should simply assume that it is more than likely that at least one European citizen will attend your corporate event.

As an event planner, or a business working with planners to coordinate corporate events, here are the key things to consider with the introduction of the GDPR.

Consent is Everything

The most significant way to abide by the regulation is to transparently ask attendees for consent to their personal data. Events rely on data collection for a number of reasons, including protecting attendees, generating a database of leads, and measuring the success of the event. So, it is inevitable to run an event without collecting data, and your attendees understand this. However, it’s important to consider the courtesy of clearly asking for consent for their personal data.

Personal data refers to any information that can identify someone, both directly and indirectly. This includes a name, photo, DOB, bank details or even social media posts (linked to personal accounts). Corporate events often collect their attendees data through registration forms, surveys, and event mobile apps.

The GDPR demands that consent is clearly requested on these forms, so that no attendee is confused about signing away their consent. According to the regulation, “it must be as easy to withdraw consent as it is to give it.” In fact, the GDPR prohibits long or illegible words to avoid any confusion.

Abiding by this rule saves hassle and allows corporate event planners to be on the same page as their attendees. Consider how you are going to ask for consent. A simple way to do so is to ensure your online registration form does not tick a box by default to enable an attendee to be added to your mailing list. Instead, it should be left open to the attendee to tick, should they choose to. In other words, transparency is very important.

A Citizen’s Right

Not only should you consider your obligation to gain consent, the GDPR also demands that you understand your attendee’s rights as a European citizen. Known as the Right to be Forgotten, or more formally, Data Erasure, attendees have the right to request that their data be removed from a database to avoid its spread to third parties.

An attendee should also be informed of what is happening with their personal data, where it is being processed and for what purpose. Upon request, it is the duty of the corporate event planner, or the business hosting the event, to comply, without asking questions.

A Corporate Event Planner’s Responsibility 

A corporate event planner’s responsibility includes fully understanding the regulation and the factors involved. This includes understanding penalties, and the seriousness of a breached regulation. Should the regulation be breached, a fine of either 4% of the businesses annual global turnover or €20 million will be issued – whichever works out to be more expensive.

The corporate event planner must have both the business’ and the attendee’s best interests at heart.


At End2End Events, we work with you to understand your objectives to organise corporate events. To enquire about our event production services, call us on 1300 095 123 or email us at info@end2endevents.com.au.

Key Tips for Handling Problem during an Event

No matter how well organised or planned an event is, sometimes things go wrong. Whether it’s technology that lets you down or human error, these things just happen from time to time. The solution to these problems is to be aware of what can go wrong and to make an efficient plan.
Here are the tips for handling problem during an event.

Technology Challenges

During an event it can be challenging for some event organisers to keep up with all the technology trends. Whether this means keeping up with the latest aesthetic trends, or keeping up with the technology, getting behind can seriously impact your ability to find and retain clients. So, it is very crucial to be organised and to keep up with the technological trends. Be sure to get time for inspection with your speakers or other entertainment. Test everything before you start the event and you will have the best chance of avoiding technical issues.

Uncertain Weather

If you are planning an outdoor event, it’s vital to have a wet weather plan. It’s also best to have a backup like indoor location. In the same way when choosing furniture and décor for your event, go for weather-proof options. Avoid cushions that will soak up the rain and anything that could be easily blown away by wind. Prior to event, prepare some provisions such as disposable rain macs and umbrellas, water bottles and sunscreen for rain and sun. Your attendees will greatly appreciate these little touches.

Budget

It can be challenging to work with, and stick to any budget that is not unlimited. Make the list of tasks and reflect them in your budget. It is also worth thinking to have cash in handy in case of unforeseeable situations. It is better to think about such situation in advance and be prepared for them financially.

Pick the right venue

Your guest will not necessarily have access to all the contacts you do. It can be difficult or discourage your clients to attend your event. Selecting the perfect venue that is easily accessible for your guest is one of the most important things in event planning. So, it is vital to plan early, choose wisely and book it at the earliest while carefully choosing the location and access, the type of venue, the dates.

Distribute responsibilities

Distribute the task among the team members not only at the preparation stage but also during the event. Every member needs to perform their duty and should be responsible for throughout the entire duration of the event. Give each member of the team a document with the assigned duties and responsibilities, so that every person knows who to contact for any specific issue.

Preparing for these problems beforehand will ensure that you check-in will go quickly, smoothly, and securely. So be well prepared for the unexpected problem that may happen. At the end of the day, your job is to make your attendees happy. To avoid problems and make sure you stay on top of your events are to make use of End2End Event. Call us on 1300 095 123.

Why you should choose End2End Events production services

When it comes to event services in Melbourne, End2End Events can help you design and coordinate your event down to the last detail. We provide direction and support your objectives whether it be the theme, food and beverage, entertainment, transportation, sound and lighting, staging or production. Our technical and creative expertise, combined with our well-trained staff can successfully execute your event. 

Audio Visual Staging and Production

Our technical experts have the perfect blend to create and design a program that’s memorable and hassle-free. We work with our clients to evaluate their needs in detail, then produce a flawless and compelling event. Our technical production services include scenic design, multimedia production, staging, lighting, live audio, video productions and stage entertainment. We transform your meeting or event into a unique experience.

Corporate Events

We have extensive experience in handling corporate events. We endeavor to understand your event and your specific needs and will then tailor a package to meet those needs. This is exactly why our customers come back to us for their next events. Whatever your theme, our team will brainstorm the best ways to showcase your brand to guests and attendees. If required, we assist with the creation of content including PowerPoint presentations, audio clip editing, and playlist creation. 

Festival Events

Festivals, community celebration, and events play a major role in our society as it brings people together.  It’s an opportunity to provide your delegates with a unique experience. We are able to provide a festival production with both speed and accuracy. By having your very own festival marquee with live music, delicious drinks, and food, we can organise the perfect event for family, relatives, friends, clients, and delegates. 

Equipment Hire

Whether your event is large or small, we can provide any appropriate production equipment that you may need. We believe that good planning holds the key to the success when organizing an event. With quality equipment on-hand and a team of dedicated staff members, we believe that we can meet and exceed your expectations.

At End2End Events in Melbourne, we work with you to analyse your objectives, your budget, and your audience to design a perfect interactive event.  Event organization and design are our long-time specialties.

To know more about our events production services and if you are after an event planner for seminars, workshops, trade shows, Gala Dinner and Awards Night Melbourne, contact our event specialists on 1300 095 123 or email us on info@end2endevents.com.au.

How the forthcoming General Data Protection Regulation will affect Australian Business Events

In an attempt to protect the privacy and personal data of European citizens, 2016 saw the introduction of the European Union General Data Protection Regulation (GDPR).

Officially in effect from May 2018, the GDPR is an update to the 1995 Data Protection Directive. Considering society’s technological advances since then, the update will strengthen its obligation to respect the privacy of its data subjects and cater to modern requirements. 

You may be wondering how a European regulation is relevant to Australian businesses. One of the most significant changes that it will be imposing is its geographical spread. The new regulation applies not only to businesses established in the European Union but also to outside businesses who either offer their goods or services to European consumers or monitor the behaviour of them. This is irrespective of whether payment is required. Essentially, the GDPR protects all European citizens, no matter where they are in the world.

So, how does this affect corporate events in Melbourne? Australian corporate event planners must be well informed of the changes, in the event that even just one attendee happens to be a part of the European Union. 

1. Transparent Consent

Firstly, it’s important to understand what personal data entails. Personal data refers to any information that, either directly or indirectly, identifies someone. A range of things can identify a person, including a name, photo, bank details, and even social media posts.

There’s no doubt your corporate event relies heavily on data collection to measure success. Often, data collection comes in the form of registration sheets, surveys, event mobile apps, and social media posts. While your attendees must fill out registration forms and surveys, they have ultimate control over their personal information until giving their consent to your business for data processing.

The GDPR demands that a consent is to be clearly stated. Consents must be clearly visible and requested in a way that does not confuse an attendee into blindly signing away the rights to their information. The GDPR even goes as far as prohibiting long or illegible words when asking for a consent. In short, the regulation demands that it “must be as easy to withdraw a consent as it is to give it.” 

Upon planning a corporate event, your business must decide on how it is going to ask for a consent. For example, an online registration form should not tick a box by default to enable an attendee to be added to your mailing list. Instead, it should be left open to the attendee to tick, should they choose to. Other methods for requesting a consent may be dependent on your event type, however, your event planner should help with this.

2. A data subject’s rights

Not only should you consider your businesses obligations, you should also consider your attendees rights to their own personal data.

An attendee will now have the right to a confirmation on whether their data is being processed, as well as where and for what purpose. Additionally, an attendee has the right to request that their data be deleted from processing records, including avoiding its spread to third parties. This is known as the Right to be Forgotten, or more formally, Data Erasure. The GDPR places an emphasis on honesty and transparency between your business and its consumers.

If requested either a confirmation or the right to be forgotten, it is the duty of the business to comply. Note that a business must provide this information free of charge. 

3. Penalties

Penalties

Now that you have an understanding of the elements of the GDPR, it’s important to emphasise the penalties for failing to comply. Should a business breach these regulations, it will be issued a fine of either 4% of their annual global turnover or €20 million – whichever works out to be more expensive.

4. A responsible Event Planner

Event Planner

Your business should have an understanding of the GDPR, not only to avoid breaching it but also to show their European Consumers that they care. However, it will prove more significant to work with a responsible event planner that will ensure your business doesn’t mistakenly fail to comply. Your event planner will have, not only your business, but also your consumer’s best interests at heart, and will make sure to style your event around these new regulations.

In short, GDPR is a provision that requires businesses to protect the personal data and privacy of European citizens for transactions that occur within European member states. 

If you have any queries regarding GDPR then contact End2End Events in Melbourne on 1300095123 or visit our website end2endevents.com.au 

Event Trends to Consider for 2018

There is a move around the world to spend money on experiences rather than on things. This is great for those of us who are planning events in 2018. If you are planning an event in 2018 here are event tips for you to consider.

Let me Take a Selfie

As we mentioned earlier, more people today are likely to spend money on an experience than on physical things. For this reason, you will want something that will draw them to your event. A way that people, in general, portray who they are and what they enjoy in life is through their social media. With increased usage of Instagram, you are guaranteed that many will be looking for the ultimate selfie opportunity. By providing your attendees with areas that are perfect for a selfie you are adding value to your event.

Let's take a selfie

An example of this is the You Really Got Me! Bedroom Karaoke exhibition. They could have just set up a plain room with pictures on the wall so that their attendees could sing karaoke. However, they went that step further by building bedroom scenes that are perfect opportunities for a selfie.

Make it a Family Affair

As our generation Y are getting older and starting a family they still want to attend festivals and events. This is why it is important if you are planning an event to make it a family affair. This does not mean that parents will be left bored on the sides while their children have the time of their lives. This means having areas where parents and children can enjoy themselves. Spaces at events just for children are also a good idea.

A wonderful example of this is the Byron Bay Bluesfest.  They have a designated area for children. Not only are there activities like paint facing, a magician and water wars there is a dedicated area for nappy changing and breastfeeding.

Catch me Online

If you are old school you will remember waiting in line for tickets to see your favourite concert. This is no longer the norm. You are able to purchase tickets to events from buttons on social media, through websites even on your phone. Purchasing of tickets online is now the norm. This is referred to as Distributed commerce. It allows your guests to go directly to your site to purchase a ticket wherever they are. Making your tickets available online is an event trend that will continue throughout 2018 and beyond.

Having information about your event online is also a trend to look out for. Maps of what to find at your event, programs of speakers, information about sponsors can all be available and accessible online to your guests so that you don’t have to print them out, have your guests carry around heavy bags of information and make your event more environmentally friendly.

Adjust Their Reality

If you are attending an event today there is sure to be an opportunity to have your reality adjusted. This could be done through virtual reality and augmented reality. Augmented reality is where you could design snap chat filters to match your event. Virtual reality could be your guest speaker presenting through virtual reality devices.

Docuverse bring together diverse filmmakers. In 2018, they are changing the reality of their participants by showing two virtual reality projects during a discussion on virtual reality.

Have a Niche

Just like any business having a unique niche can be the difference between a successful event and an unsuccessful one. A niche allows you to reach those that are really interested in specific topics, locations, music etc. A niche event can showcase your expertise in a specific event. This is particularly helpful for entrepreneurs who plan on holding webinars and seminars. It could also be based on a hobby that you love. This will allow you to link with people who share the same passions. A niche is your way to stand out in the wide world of events.

Another way you could increase your reach is by making you're even more culturally inclusive. Read here for more tips on creating culturally inclusive events.

Create your next event experience with End2end Events. Email us now on info@end2endevents.com.au

7 essential tips to consider when hiring an event planner for your special occasion

Planning an event is a daunting task and even a small mistake during the course can cause the event to fail. Every small detail should be kept in mind while planning an event and should be carried out to the perfection. The details like cost, location, ambiance, and others important details need to be kept in mind while organising an event. But the hassle and the effort to plan and organise an event is understood by the planner. The main here stands are that how to identify and choose the perfect event planner? May it be a wedding ceremony or charity functions or a formal party, it needs to be carried out without a hitch.

Outsourcing an event management to dedicated planners will help in time-saving which can be fruitful if used in doing other jobs. Plus, a better event management will help you to reach your event’s objective and provide you with better motivation to organise similar events in near future.

Understandably, there are many event planner agencies with their flyers out, advertising about their agency and among them choosing the correct one according to your event is a daunting task because the success of your event depends on it. There is a number of things you need to consider before hiring an event planner.

Here are the 7 essential tips to consider when hiring an event planner for your special occasion.

1. Determine the event’s objective

The question is what is the main objective of the event? Many people think that event’s objective doesn’t matter until and unless people flow through the gate. But the goal of the event needs to be sorted out even before planning starts. The purpose of your event needs to be clear and a reason behind holding it- a wedding ceremony, a fundraising event with a clear financial goal, a new product launch-lack of a pure reasoning, your event can prove to be a costly mistake.

 2. Determine the cost of your event

The cost of an event is a very important factor when planning out an event. After figuring out the goal of an event, one can have a general idea of how much it will cost. The cost estimation may vary on the type of event one is organising and what it includes. The extravagance payment may not guarantee the success of an event or vice-versa.

Special Occasion in Canberra

One needs to be cost conscious while planning an event, spending a proper budget yet not overspending and a proper event planner can help you with that. One needs to determine the minimum and maximum of everything and estimate according to that.

 3. Look for the best around the town

The first thing you need to do after thinking of outsourcing the event to an event planner, you need to look for the best available and prepare a checklist. Check references on them and ask around for the quality of the event they have organised before. The event planner should be able to pull a rabbit out of the hat if required. They need to have the best connection in town in terms of requirement.

Narrow it down to best 3, visiting the location they have in mind may help you determine whether the location is feasible for everyone or not. If not, you can suggest the places you have in mind, which can help the planners and also can help you build a better professional relationship.

 4. Negotiate the terms and conditions in a person

Negotiation is one of the very important aspects of a successful event planning. Depending upon the event you are conduction, the planner may ask you to provide a deposit for event venues and services they offer. This is the way business is done and negotiating the terms and conditions plays a vital role to come to an understanding. While signing a document, you need to seek the professional advice and review with your legal counsel.

Rather than making someone negotiate, it will be helpful and provide you with a better idea about the conditions and negotiating terms and also helps you build a proper relationship with the planner.

 5. Keep a close relation to the planner

Outsourcing a job doesn’t mean you have nothing better to do. One needs to keep an eye on the planning going on and also help out with the guidelines. A proper relationship can help in trust building which is a very important factor while doing a business. Plus a close relationship can provide you an idea about what is going behind the scene to make the event happen.

 6. Overall Management

A proper management is why you outsource the job to an event planning agency. From parking management to man management to food and beverage organisation, the overall event management is a hectic job and that is why the best event planners are required. The event planners are equipped with best management tools that help them to organise the event perfectly and seamlessly.

The overall management may include floor planning, seating chart management, and flow of traffic and other notable event activities. A surprise event may call in a better problem solver in which event managers are better at.

 7. Rate and Review

An honest rating and reviewing an event planning agency is a very important aspect of a proper business. A proper rating and review can help their business and also will help out the future customers eyeing to hire them.

For more details, contact End2End Events in Melbourne at 1300095123.